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FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
(Burke, Sandra)- Sales Rank: #616895 in Books
- Published on: 2013-05-01
- Original language: English
- Number of items: 1
- Dimensions: 11.68" h x .42" w x 8.30" l, 1.52 pounds
- Binding: Paperback
- 176 pages
About the Author
Sandra Burke�is a director of Burke Publishing. She�has a Masters in Fashion Design from the Royal College of Art (M.Des. RCA).�She is an international fashion designer, author and visiting lecturer to universities.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good informative book on current designers today.
By AA
This is a very informative book on current designers today. Great visuals and examples of work from the Industry and how to approach the steps of starting your own Business.
1 of 1 people found the following review helpful.
Incomplete
By NK78
I found it to be an incomplete picture, and certainly lacks academic strength. It simply doesn't tell you what you need to know, and what you will face when you start a fashion label.
0 of 1 people found the following review helpful.
Five Stars
By Ahmad Firdaus
Very nice book. Good quality paper.
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